Is your wardrobe ready to be reloved?
Whether you’re having a major wardrobe clear-out, sorting through your partner’s clothes or simply tackling those pieces you’ve been meaning to sell for months, From Preloved to Reloved can help turn unwanted items into something worthwhile.
I’m looking for good-quality women’s and men’s clothing, shoes and accessories with a good chance of finding another buyer.
You don’t need to know what everything is worth before you contact me — researching the resale market is part of what I do.
However, because every item needs to be prepared, researched, photographed, listed, managed, packed and posted, I do need to be selective about what I take.
As a general guide, I’m looking for individual items likely to achieve a resale value of more than £8.
Brands that tend to do well
Some brands naturally have a stronger following on the preloved market than others. Buyers actively search for them, recognise the quality and are often more confident buying them second-hand.
Brand isn’t everything — style, condition, season, size and current demand all influence how well something sells — but these are examples of labels that can have particularly good resale potential.
Premium & quality high street
Hobbs · White Stuff · FatFace · Boden · Reiss · Whistles · Jigsaw · Mint Velvet · Phase Eight · Seasalt Cornwall · Toast · ME+EM · COS · ARKET · & Other Stories · Massimo Dutti · AllSaints · LK Bennett · Jaeger · Karen Millen · Ghost · Rixo · Free People · Anthropologie · Baukjen · Sahara · Adini
Heritage, country & lifestyle
Barbour · Ralph Lauren · GANT · Joules · Crew Clothing · Jack Wills · Musto · Dubarry · Fairfax & Favor · Holland Cooper · Schoffel · Ariat · Le Chameau · Hunter · Belstaff · Celtic & Co
Classic coats, jackets, knitwear, footwear and country clothing from these brands can have an especially good following on the preloved market.
Designer & luxury
Burberry · Mulberry · Vivienne Westwood · Paul Smith · Stella McCartney · Alexander McQueen · Coach · Kate Spade · Marc Jacobs · Tory Burch · Longchamp · Michael Kors · Sandro · Maje · ba&sh · Ganni · Sézane · Isabel Marant · Acne Studios · Joseph · Theory
Other genuine designer and luxury labels are, of course, more than welcome.
Denim, casual & lifestyle
Levi’s · Wrangler · Lee · Diesel · Tommy Hilfiger · Calvin Klein · Abercrombie & Fitch · Hollister · Superdry · Carhartt · Dickies · Patagonia · The North Face · Napapijri
Equestrian, outdoor & activewear
Ariat · LeMieux · Pikeur · Musto · Horseware · Toggi · Dublin · Mountain Horse · Holland Cooper · Schoffel · Fairfax & Favor · Dubarry · Lululemon · Sweaty Betty · Gymshark · Nike · Adidas · New Balance · Salomon · Rab · Berghaus · Helly Hansen · Patagonia · The North Face
Good-quality technical, equestrian and outdoor clothing can have an enthusiastic resale market, particularly when it’s in excellent condition.
This isn’t an exhaustive list. If your brand isn’t mentioned, it certainly doesn’t mean I won’t sell it. Ultimately, it’s the individual item and its likely resale potential that matters.
What about M&S, Next and everyday high street?
Yes — absolutely.
Brands such as M&S, Next, Zara, Mango, Uniqlo, River Island, Monsoon, Oasis and Warehouse can all sell well.
Because there’s generally a much larger supply of these brands on the preloved market, however, they often need to be competitively priced to attract buyers.
Condition and style matter too. A fabulous current M&S dress in excellent condition could have much better resale potential than an uninspiring item carrying a more expensive label.
It’s about the item, not simply the name on the tag.
What about children’s clothing?
I’m happy to consider children’s clothing, although I need to be more selective because individual resale values can be relatively low.
Premium high-street, heritage and specialist children’s brands tend to be the most suitable, including:
Mini Boden · Boden · Joules · FatFace · Frugi · Kite · Polarn O. Pyret · JoJo Maman Bébé · Petit Bateau · Ralph Lauren · GANT · Barbour · The White Company · Trotters · Monsoon · Patagonia · The North Face
Coats, knitwear, occasionwear, footwear and particularly lovely or unusual pieces are also worth asking about.
What generally isn’t suitable?
There’s nothing wrong with lower-priced clothing, but some items simply don’t have sufficient second-hand value to make selling them individually worthwhile.
Supermarket & value brands
I generally don’t take pre-owned everyday clothing from supermarket and value ranges such as:
Tu at Sainsbury’s · F&F at Tesco · George at Asda · Nutmeg at Morrisons · Primark · Pep&Co
These items can be perfectly good clothes, but their typical preloved selling price often doesn’t justify the time and cost involved in preparing, photographing, listing and selling them individually.
The same generally applies to everyday supermarket and value-brand children’s clothing.
Very low-value items
As a general guide, an individual item needs to have the potential to sell for more than £8 for the service to be worthwhile.
Heavily worn or damaged items
Items should be clean and in good saleable condition.
I generally can’t take clothing that is heavily worn, badly stained or damaged, or items that are unlikely to leave their next owner happy with their purchase.
Counterfeit goods
All branded and designer items must be genuine. I cannot accept counterfeit items.
But there are always exceptions…
Please don’t automatically discount something just because its label appears in the section above.
A supermarket, value or lower-priced high-street piece may still have good resale potential if it’s:
- Brand new with tags
- Unusual or particularly stylish
- Part of a sought-after collaboration
- Occasionwear
- Vintage or discontinued
- A desirable coat, jacket or statement piece
- Currently trending or difficult to find
- Simply a great item that I think buyers will want
The individual piece matters more than the label.
Not sure? Don’t overthink it.
You don’t need to spend hours researching labels, checking Vinted or working out what everything might be worth before you contact me.
That’s part of the service.
Have your clear-out and tell me roughly what you’ve got. If you’d like to send a couple of pictures, you’re very welcome to — but you don’t have to.
I’ll help work out what’s suitable for resale and take it from there.
Ready to turn preloved into reloved?
If you’ve got good-quality women’s or men’s clothing, shoes or accessories looking for a new home, get in touch.